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NEWS RELEASE
18 January 2012
PLEASE CONTACT
Campbell Barnum, Vice President
Tel: +1 502 895 2438
E-mail: campbell.barnum@ddwcolor.com

DDW POSTS FIRST VIDEO INTERVIEW IN SPANISH

LOUISVILLE, KY, USA — (18 January, 2012) – D.D. Williamson introduces its first video interview in Spanish in the company’s online “Expert Answers” Series.

Claudio Ferri, DDW Sales Manager, Latin America, discusses how the food industry is adapting to today’s consumers demanding healthier, more natural products. He points out that manufacturers in Mexico and other countries have reacted to changing consumer preferences by creating products that meet the consumer’s needs, while also having more visual appeal. “Naturally colored products,” Ferri says, “give the consumer a greater sense of pleasure and are also more pure [or non-synthetic].” Today’s consumers demand healthier, more natural products. To see the full interview in Spanish, please visit http://www.ddwilliamson.com/expertanswers.

To enhance visual appeal, DDW provides a wide variety of natural food and beverage colorings for manufacturers. For an interactive comparison between various natural coloring products, visit http://www.naturalcolors.com/colorant or http://www.naturalcolors.com to learn more.

Claudio Ferri’s Biography:
http://www.ddwilliamson.com/claudio-ferri

Have a question you’d like us to answer?
Email our experts: http://www.ddwilliamson.com/ask-the-expert
Ask us on Twitter: http://www.twitter.com/ddwcolor
Or visit DDW’s Spanish website: http://www.colorcaramelo.com



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The Colour House -- DDW's mission is to enhance the visual appeal of food and beverages. The Colour House is a place where creativity blends with advanced technical capability to bring colour ideas to life for customers. DDW's wide array of natural colouring, along with its sought after caramel colour and burnt sugar, helps sell two billion servings every day. A trusted and recognized provider of colour solutions for the food and beverage industry, the company operates nine manufacturing sites on five continents. Visit www.ddwcolour.com and follow us on Twitter @ddwcolor

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Food PROCESSING's 2009 Annual Readers' Choice Award Silver Winner Exclusive representative for colorMakerTM Natural Color Blends Fi Europe Finalist, Beverage Innovation