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News & Press
NEWS RELEASE
08 June 2011
PLEASE CONTACT
Campbell Barnum, Vice President
Tel: +1 502 895 2438
E-mail: campbell.barnum@ddwmson.com

Beware of the “Southampton Six”

With the link to hyperactivity established, the European Union slaps warning labels on six synthetic colorants.

By Dave Fusaro, Editor in Chief
Published July 2010 (from Food Processing Magazine pp. 34-37)

LOUISVILLE, KENTUCKY, USA — (August 2010) – The replacement of synthetic food colors has never been more topical. This month the European Union will require the following warning on six food color additives: “Warning: Alurra Red AC E129 [or one of the other five colors] may have an adverse effect on activity and attention in children”.
“The Southhampton Six” is not a group of antiwar protestors; but they’ve been convicted all the same. Those are the six colors that a 2007 British study singled out for a connection to hyperactivity in children. In addition to Alurra Red (also called Red 40) the other are Ponceau 4R (E124); Tartrazine (Yellow 5) (E102); Sunset Yellow FCF/Orange Yellow S (Yellow 6) (E110); Quinoline Yellow (E104); and Carmoisine (E102).
Each of them has a “natural” equivalent, although the substitute may vary with the application (see table).
Those numbers in parentheses (e.g. E102) are their European Food Safety Authority (EFSA)-assigned additive numbers like our FD&C numbers. “If at all possible, you don’t want to have to use an E-number on your label,” says Jennifer Guild, global food science and regulatory manager with colorant supplier D.D. Williamson (www.ddwilliamson.com), with U.S. headquarters in Louisville, Ky. “Labels without them are perceived to be more consumer-friendly.”

Southampton Six Natural Replacements
Source: D.D. Williamson

The warning labels are the result of a 2007 study at the University of Southhampton. There were two parts to the project. In one, 153 three-year-olds and 144 eight- and nine-years-olds were given one of the two drink mixes containing synthetic food colors and additives or a placebo. The children were drawn from the general population and across a range of hyperactivity and attention deficit hyperactivity disorder (ADHD) severities.
One mix contained four of the suspect colors plus sodium benzoate (as a preservative), and the other mix contained two of the other suspect colorants plus one from the first group, as well as sodium benzoate. The test also was done in two phases. After the phases, the children’s behavior was assessed. Researchers concluded that the “artificial” food colors and additives exacerbated hyperactive behavior in the children, as least up to middle childhood.
The study is not without its detractors. The very fact that sodium benzoate was included arouses some questions among food science professionals – could sodium benzoate be the real missing link? On the other hand, it’s also a safe bet that sodium benzoate will be included in most formulations. And while the tests were administered at the university, the children went home each day, where they could have been exposed to other things that aggravated their hyperactivity.
Nevertheless, the study is considered by some the most convincing example of a link between at least these six suspect color additives and hyperactivity in children. Some called for an outright ban of the colorants in Europe, but EFSA settled on the warning label. For now.
If your products are marketed in Europe, you’re already dealing with the new EFSA rule. If you’re considering future sales in Europe, take note. And with similar concerns spreading in the U.S. and Canada, some observers think a similar warning will come to North America soon.
”To eliminate synthetic colors in formulations, food & beverage manufacturers can choose from a wide array of natural alternatives,” says a D.D. Williamson promotional piece. “Natural colors alone do not have the same color intensity as synthetics and some (not all) are less economical on a dosage basis; however, technological advances have reduced this performance gap.”
“Plus, there’s just a general movement throughout the food industry to more natural foods and ingredients, so why not?” adds Guild.
“Why use a synthetic if there is a natural source available?” asks Rodger Jonas, director of natural sales of P.L. Thomas (www.plthomas.com), Morristown, N.J. “Stores have started to demand more natural products. As more natural products get on the shelf, [consumer] demand will continue to rise for natural products, and therefore for natural colors.
There is another advantage to using naturally sourced color additives. “Many of the new colors, such as our Tomato Red, [not only] provide a clean label [but] are natural antioxidants with proven clinical studies,” adds Jonas. “The side benefits are as important as the use as a colorant. The consumer is generally well aware, exceeding 85 percent recognition, of the benefits of lycopene.”
Also, “We have found that several products in the market, not natural or from unusual sources, can have negative impact as allergens and the ability to obtain certifications such as Kosher,” Jonas continues. “So the food industry wants and needs continued development of new forms of natural colors.”
There should be a good amount of activity and discussion on this subject at this month’s Institute of Food Technologists’ Food Expo. D.D. Williamson will be introducing what it calls the darkest Class One caramel color – stable in low pH, high alcohol and high salt – for natural foods and beverages plus a certified organic annatto extract.



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The Colour House -- DDW's mission is to enhance the visual appeal of food and beverages. The Colour House is a place where creativity blends with advanced technical capability to bring colour ideas to life for customers. DDW's wide array of natural colouring, along with its sought after caramel colour and burnt sugar, helps sell two billion servings every day. A trusted and recognized provider of colour solutions for the food and beverage industry, the company operates nine manufacturing sites on five continents. Visit www.ddwcolour.com and follow us on Twitter @ddwcolor

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