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NEWS RELEASE 08 June 2011 |
PLEASE CONTACT Campbell Barnum, Vice President Tel: +1 502 895 2438 E-mail: campbell.barnum@ddwmson.com |
Ingredient Innovations
Coloring Within Natural Lines
Choosing colors that appeal to consumer interest in natural may pay off
By Jeff Gelski
Published April 2010 in Food Business News magazine; page 40
… caramel color supplier, Louisville, Ky-based D.D. Williamson, offers naturally derived food color additives in such forms as annatto extract, caramel and grape skin extract. The company defines naturally derived color additives as those that are derived from agricultural, biological or mineral sources; produced with a simple process; and have histories of safe use.
According to the Food and Drug Administration, “natural color” may be interpreted erroneously to mean the color is a naturally occurring constituent in the food. The F.D.A. thus would object to “natural color” appearing on an ingredient label. D.D. Williamson gives the advice that a declaration on the ingredient statement may read “color added,” or “colored with (name of color additive) color.”
“Naturally-derived color additives may achieve a “cleaner” and more consumer-friendly ingredient statement than, for example. Blue 1,” D.D. Williamson said.
The Colour House -- DDW's mission is to enhance the visual appeal of food and beverages. The Colour House is a place where creativity blends with advanced technical capability to bring colour ideas to life for customers. DDW's wide array of natural colouring, along with its sought after caramel colour and burnt sugar, helps sell two billion servings every day. A trusted and recognized provider of colour solutions for the food and beverage industry, the company operates nine manufacturing sites on five continents. Visit www.ddwcolour.com and follow us on Twitter @ddwcolor