D.D. WILLIAMSON LAUNCHES
NEW NATURAL COLORING
IN NORTH AMERICA
LOUISVILLE, KENTUCKY, USA (January 29, 2009) - In recent years, beverage companies have launched hundreds of new drinks containing beta-carotene as a coloring. The predominant form is nature-identical, which is chemically synthesized to mimic the natural equivalent. D.D. Williamson in the U.S. introduces a water dispersible alternative from a natural source.
The hue of DDW’s natural beta-carotene ranges from yellow to orange, depending on concentration. It enhances the visual appeal of juice drinks, tropical beverages, desserts, and other products. As a coloring, it performs equal to or better than conventional (synthetic) beta-carotene. Advantages include quicker dispersion and less cloudiness in solution. DDW’s new coloring is also designed to reduce the risk of sedimentation, ringing, and cap/bottle staining. Hence, it may require fewer special processing steps, a potential cost savings, to protect the emulsion.
Beverage processors can add DDW’s coloring either before (in the aqueous phase) or after homogenization. DDW offers both liquid and powdered versions. Dosage rates range from 0.005 to 0.1%, depending on the coloring concentration and application. It applies in beverages systems ranging from pH 3.0 to 7.0.
On the principal display panel (PDP) of a retail product, customers can state “made with naturally derived ingredients” or a similar claim, assuming the other ingredients qualify. Products containing nature-identical beta-carotene would not qualify for this claim. DDW’s coloring may serve as a marketing advantage for processors of novel beverages and natural foods.
Additional applications include condiments, yogurt, ice cream, pudding, confectionery and baked goods. For samples, please phone a DDW sales manager at 1-800-227-2635 or e-mail:
info@ddwmson.com.
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Everyday, more than 1.5 billion servings of food and beverages containing D.D. Williamson coloring are consumed around the world. D.D. Wiliamson improves the allure of foods and beverages through visual appeal. A trusted and recognized provider of color solutions for the food and beverage industry, the company operates ten manufacturing sites on five continents. The world leader in caramel color offers a broad spectrum of natural coloring, including colorMakerTM custom blends. Visit www.ddwilliamson.com.
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D.D. WIlliamson Colors, LLC 100 S. Spring Street Louisville, Kentucky 40206 USA 1-502-895-2438 Fax: 1-502-584-4489 www.ddwilliamson.com
Manufacturing: Louisville, KY USA Port Washington, WI USA Co. Cork, Ireland Manchester, U.K. Shanghai, China Matsapha, Swaziland Manaus, Brazil
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The Colour House -- DDW's mission is to enhance the visual appeal of food and beverages. The Colour House is a place where creativity blends with advanced technical capability to bring colour ideas to life for customers. DDW's wide array of natural colouring, along with its sought after caramel colour and burnt sugar, helps sell two billion servings every day. A trusted and recognized provider of colour solutions for the food and beverage industry, the company operates nine manufacturing sites on five continents. Visit www.ddwcolour.com and follow us on Twitter @ddwcolor
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