 |
|
|
NEWS RELEASE 23 December 2011 |
PLEASE CONTACT Campbell Barnum, Vice President Tel: +1 502 895 2438 E-mail: campbell.barnum@ddwcolor.com |
New Formulation Solutions
By Robin Wyers
Excerpt from The World of Food Ingredients magazine, October/November 2011, Pg. 70
Beverage Innovation
D.D. Williamson (Class One Caramel Color)
… “Because caramel color also serves as an emulsifier to flavor oils in soft drink concentrates, colas not containing caramel taste quite different from a consumer acceptance perspective,” says Campbell Barnum at D.D. Williamson. “Disappointing sales of certain store-brand cola (formulated without caramel color) support this fact. In light cola, for example, caramel color is the second ingredient (after water) by weight, so it impacts the flavor profile. DDW 520 delivers improved flavor stability compared to non-caramel options for soft drinks,” he adds.
The Colour House -- DDW's mission is to enhance the visual appeal of food and beverages. The Colour House is a place where creativity blends with advanced technical capability to bring colour ideas to life for customers. DDW's wide array of natural colouring, along with its sought after caramel colour and burnt sugar, helps sell two billion servings every day. A trusted and recognized provider of colour solutions for the food and beverage industry, the company operates nine manufacturing sites on five continents. Visit www.ddwcolour.com and follow us on Twitter @ddwcolor